Beyond BookTok: How “Live-Selling” on TikTok Shop is breaking 2026 sales records
Beyond the curated aesthetics of a 2021 bookshelf, a noisier, more visceral economy is taking over the feed. If you have spent any time scrolling lately, you have probably seen it. A creator is frantically unboxing miniature “Book Nook” kits or demonstrating a rhythmic breathing koala plushie to a live audience of twelve thousand people. … Read more
