The “Zero-Overhead” Startup: How to launch a 2026 brand with zero employees
I remember sitting in a glass-walled conference room back in 2019, listening to a consultant explain why a twenty-person headcount was the minimum viable threshold for a serious agency. We were obsessed with “human capital,” a phrase that, in hindsight, sounds like a relic from a different century. Fast forward to a rainy Tuesday in … Read more